Altima Kaisamba's evaluation: Question Five

How did you attract/address your audience?

In order to attract our target audience, we created a questionnaire and distributed twenty of them. Our audience research informed us of what to include in our opening that would appeal to our target audience. From our results, we were able to identify which type of music was prefferable and how to present and introduce our characters. The majority of people prefered classical music and an unclear understanding of the characters. We used this information and applied it to our opening.

We used simplistic shots and transitions to convey the realism in our opening. In order for our audience to relate to the characters, Mindy was represented as an average innocent character. By doing so our audience is enabled to understand the narrative and empathise with Mindy.

In order to recieve audience feedback, we posted our film on to YouTube and Facebook. We recieved positive feedback from our target audience, one person commented on facebook and said "It had in absorbing sinister twist to it, I liked it.If this was an opening to the film, it had me hooked." We had successfully targeted our audience due to the initial research.