Leena Evaluation Q5: How did you attract/ address your audience?

After handing out the questionnaires to my target audience, I was able to get a better understanding of my target audiences preferences, likes/ dislikes.

I found that the people I asked liked unpredictable story lines, as it kept them guessing and therefore engaged as to what will happen next. Our opening sequence has an element of surprise and unpredictability. It is set in school, therefore it would seem unusual something bad will happen in those surroundings. However, we subverted that convention by setting it after school hours, creating a sense of isolation, which was better suggested in the shot of the caretaker locking up, this subconsciously created tension, as there is a feeling of no escape.

Mindy is shown to be in school after hours, suggesting she stayed back for extra credit activities. She is being portrayed in a very innocent and proper manor. The audience sympathise with her as she looks young and vulnerable, and if faced with danger, she will not have anyone close by to help her.

Also I found that my target audience preferred the dialogue to be kept to a minimum in the opening sequence, as they felt it would be more effective, making the audience relate to the characters better. We were able to do this, and I found it most effective, in keeping high levels of suspense.

The fact that the antagonist was introduced in such a mysterious manor, made the audience want to keep watching in order to learn more about his disturbed character, and what exactly his role entails. The connection between the two characters is highlighted from the very start, as each scene tells a story about the next. I think this is a successful way to attract my target audience.